Twill tape, cotton rope, and two spools of thread laying on navy blue canvas.

In a world that’s hellbent on innovation and automation, Hoist & Halyard flags are refreshingly primitive. We lovingly craft each one by hand, from start to finish—a process that involves cutting, sewing, painting and patinating (a fancy word for making them look worn and weathered). It’s painstakingly slow, but we wouldn’t have it any other way.

Close-up of a stack of canvas pennants.

Using simple yet sturdy materials like cotton duck canvas, twill tape and heavy duty thread, our flags are intentionally constructed—flaws and all—to look decades old and last decades more. Every flag design starts with a pencil sketch and thoughts around colors and lettering.

Pencil sketch of pennant design.

We sketch and sketch and sketch some more, and once we nail it, we create a full size design in ink. 

Marker sketch of Bosox lettering.

A long last, it's time to put needle to thread and paint to cloth. And there you have it: our process. It ain’t rocket science, an exact science, or any science for that matter, but it’s how we prefer to do things around here. Call it old fashioned, call it archaic…we call it rustic by design.

Navy blue canvas pennant with Bosox painted in red.